So says a just-released report from the Barna Research Group. "As America’s culture continues to evolve through new worldviews, icons and values, Christians involved in ministry report greater challenges in reaching non-believers with the message of Jesus Christ. A new nationwide survey of 1,002 adults conducted by the Barna Research Group provides some insights into why outreach efforts seem more difficult than ever. An analysis of people’s time and resource management indicates that the nation is splintering into increasingly smaller, sharply defined and diverse segments. The ministry strategies that may have reached the masses in years past have less relevance and appeal to growing proportions of the American population."
In a survey that asked people to indicate which of 34 different experiences they had engaged in during the previous week, the results reveal that a majority of Americans undertake one-third of those behaviors in a typical week. To see the rest of this research, Click here.
Posted by mbarlowe at June 25, 2003 08:19 PM