from Alban Institute:
"Should your congregation run ads in the newspaper? Are congregations getting the most out of those advertising dollars? "
The Advertising Debate
By Anne Van Dusen
Should your congregation run ads in the newspaper? Are congregations getting the most out of those advertising dollars? Most congregational communications programs include worship leaflets, newsletters, program brochures, promotional flyers, and a web site. Each brings with it relatively fixed costs—and, in most cases, funding that needs to stretch to meet those expenses. Advertising, i.e. paid promotion, can tax even the most robust budget. Paper and printing costs continue to rise dramatically—which leads to ever-increasing advertising rates for print publications. Is the cost of advertising worth it?
for the rest of the article see:
http://www.alban.org/weekly/2005/050509_AdvertisingDebate.asp